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Uform X STORI-May-20-2024-02-27-14-2061-PM

STORI Retailer Excellence Awards

Celebrating Excellence in Design, Service and Innovation

We’re excited to introduce the STORI Retailer Excellence Awards - a new and inspiring way to celebrate the success of our retailers.

The Power of Partnership

Formerly known as the Real STORI competition, this year’s awards take things to the next level by recognising exceptional achievements across multiple categories, beyond just project submissions.

From outstanding customer experiences and innovative showroom designs to remarkable real-life projects and overall business accomplishments, the STORI Retailer Excellence Awards shine a spotlight on the talent, creativity, and dedication of our valued STORI Partners.

Entry deadline: Friday 13th March 

Broomside Design | Rezana & Zola Matte
Broomside Design | Rezana & Zola Matte
291124-Stag-Kitchens-Shell-Colour-Matched-1-3-2
Stag Kitchens | Belgravia
Kitchen Ergonomics | Zola Soft-Matte
Kitchen Ergonomics | Zola Soft-Matte
021024-Ella-Austin-Kitchens-Light-Grey-Cashmere-4-1-1
Ella Austin Kitchens | Belgravia
041224-Family-Kitchens-Shell-Heritage-Green-2-1
Family Kitchens | Winslow

What's New?

Award Categories

Finalists

Terms & Conditions

What's new for 2026?

Expanded Award Categories 

Retailers can be recognised for customer experience, showroom displays, real project delivery, social media impact, and overall performance.

Live Awards Evening

Shortlisted retailers will receive an official invitation. All winners will be revealed live on stage on Wednesday, 13 May 2026 at Hilton DoubleTree, Templepatrick. 

Greater Recognition Opportunities 

Expanding into more categories opens up greater opportunities to demonstrate your expertise, connect with new audiences, and maximise your brand’s visibility.

Award Categories

STORI-Awards-Top-Real-Stories-Awards
3-Dec-17-2025-12-19-36-0789-PM
STORI-Awards-Best-Bedroom-Display
STORI-Awards-Best-Overall-Showroom
STORI-Awards-Customer-Experience-Award
STORI-Awards-Best-Use-of-Social-Media
STORI-Awards-Premium-Retailer-of-the-Year

This award does not require a submission. Winners are selected based on their entries in other categories and overall participation with the STORI brand. T&C's Apply. 

STORI-Awards-Approved-Retailer-of-the-Year

This award does not require a submission. Winners are selected based on their entries in other categories and overall participation with the STORI brand. T&C's Apply. 

The 2026 Finalist

 Meet the retailers shortlisted for this year’s Retailer Excellence Awards. 

Best Kitchen Display

 Kitchen Flair
Gatt Designs
Roma Interiors 

Best Bedroom Display

 Nobel Design
K & B
 Torbitts 

Best Overall Showroom 

 Kitchen Collection
DWK
EXORNA 

Social Media Award

 Roma Interiors
Kitchen Warehouse
Walrow Kitchens 

Customer Experience Award 

 Roma Interiors
Naughton Kitchens
The Kitchen Broker 

 

Top Real Stories   

Creating Spaces
Kitchen Flair
Rever Kitchens
Kitchen Warehouse
EXORNA

Broomside Design  
Weber Designs  
Portfolio Kitchens  
Kitchens by Design  
Studio Nest    

 

Award Judges

STORI-Judge-Ruth-Cahir

Ruth Cahir

Managing Director | ArtiCAD

STORI-Judge-Linda-Murray

Linda Murray

Graphic Designer | Uform

STORI-Judge-Leigh-Martin

Leigh Martin

Managing Director | TruBlue

STORI-Judge-Dan-Winchester

 Dan Winchester

Sales Director (GB) | Uform

STORI-Judge-Angelika-Weilding-1

 Angelika Weilding 

Head of Marketing | Vauth-Sagel 

STORI-Judge-Sara-Cotter

Sara Cotter

Category Manager | Uform

STORI-Judge-John-Bowen

John Bowen

Sales Director | BSH

STORI-Judge-Martina-Neeson

Martina Neeson

Customer Services Manager | Uform

STORI-Judge-Alex-Rollinger

Alex Rollinger

Field Marketing Manager | ArtiCAD

STORI-Judge-Leah-Archer

 Leah Archer

Marketing Executive | Uform

STORI-Judge-Oliver-Phelan

Oliver Phelan

Sales Director (Ireland) | Uform

STORI-Judge-Shaunagh-Devlin

Shaunagh Devlin

STORI Brand Manager | Uform

Proudly Supported By Our Award Sponsors

Sponsorships-1

Terms and Conditions

Meet the Judges

We're proud to introduce our distinguished in-house panel of judges for this year's competition.

Oliver Phelan

Oliver Phelan, Sales Director (NI/ROI)

As the Sales Director for Ireland, Oliver has extensive experience in sales, business development and marketing, whilst understanding the unique preferences of his specific markets in the KBB industry.

Sara Cotter

Sara Cotter, Category Manager

With nearly two decades of experience in KBB Product Development & Marketing, Sara Cotter has played a pivotal role in curating a diverse product offering year after year here at Uform.   

Dan Winchester

Dan Winchester, Sales Director (GB)

Dan is a seasoned professional with a strong background in sales and business development. He has an in-depth understanding of the market, customer needs, and the value of exceptional product design in driving sales.

Linda Murray

Linda Murray, Graphic Designer

Bringing a unique perspective to the judging panel with her background in graphic design, Linda's eye for visual storytelling & branding gives her the ability to assess both the functionality and visual appeal of projects.

Jack Pullan

Jack Pullan, Showroom Designer

Jack is not only an accomplished showroom designer but also a connoisseur of interior aesthetics. His expertise lies in turning showrooms into immersive experiences that inspire customers and drive sales.

To ensure fairness and consistency, all entrants must meet the following criteria: 

    1. Be an active member of the STORI Partner Programme and meet all requirements as an Approved or Premium Retailer. 
    2. Ensure all STORI displays are fully fitted and styled to reflect real home spaces (e.g., kitchen, bedroom, utility). 
    3. Feature a proportion of best-selling ranges and colours, as advised by your Area Sales Manager.
  • Being shortlisted for an award does not guarantee a win. Final decisions are made by Uform’s appointed judging panel and are final and binding. Shortlisted retailers must confirm attendance by 13th April 2026.
  • Uform is not liable for any loss, theft, or damage to personal property during the event or associated travel.
  • By attending the event, retailers agree to being photographed and/or filmed, and consent to the use of these images or recordings for Uform marketing and promotional purposes.

Travel & Accommodation

  • Uform will arrange and cover the cost of accommodation, local transport within Northern Ireland, and meals for all shortlisted retailers attending the event. Any incidental costs must be borne by the retailer, such as additional meals, room service, or other personal expenses.
  • Retailers are responsible for arranging their own flights, allowing them full flexibility over their preferred arrival and departure times.
  • Retailers are advised to arrange their own travel insurance, as Uform does not provide coverage for cancellations, delays, or health-related issues.

Changes & Cancellations

Uform reserves the right to amend event details and is not responsible for cancellations or changes arising from circumstances beyond its control.
  • Tier Status: Must hold relevant tier status at time of judging.
  • Company Requirements: Must be a private independent retailer offering full design consultation and installation services.
  • Sales Thresholds: Meet the annual sales threshold for your tier via a single active account with Uform.
  • Compliance: Fulfil all criteria outlined in the Partner Programme Handbook, including:
    • Showroom Display Coverage: Displays must:
    • Include a minimum of 12 current Uform door/drawer frontals.
    • Feature handles, cabinetry lighting, and at least one Vauth-Sagel storage application. (recommended where possible)
    • Be fully fitted, propped, and signed off by your Area Sales Manager
  • STORI Collateral: All samples, swatches, and marketing materials must be up to date and presented in line with STORI brand guidelines. 
  • Digital Requirements: STORI must be referenced on your website and social media channels as per programme standards.
  • Maintain compliance with annual audits and any updates communicated by Uform. 

Real STORI Award

  • All Real STORI projects submitted to the Uform Marketing Team from January 1st, 2025 onwards will be automatically entered for shortlisting.
  • Submission deadline: Friday 13th March
  • By entering, you grant Uform rights to use submitted content across marketing channels.
  • All images must be free of third-party rights.
  • Terms and conditions apply and may be subject to change.
  • A panel of KBB industry experts will review entries in March 2026.
  • Decisions are final and confidential.
  • Winning retailers may be asked to provide homeowner testimonials and participate in photography or interviews. 

Showroom Display Standards 

To maintain consistency and quality across all STORI showrooms, the following standards apply: 

  • Include a minimum of 12  door/drawer frontals from the current Uform offering. 
  • Incorporate handles, cabinetry lighting, and at least one Vauth-Sagel storage application (full range recommended).  Where space or design constraints apply, alternative configurations may be accepted at Uform’s discretion. 
  • Feature displays smaller than the minimum may be considered on a case-by-case basis at Uform’s discretion.
  • Displays must be signed off by your Area Sales Manager, and an image must be submitted to stori@uform.co.uk for verification.
  • Displays must be physical; virtual showrooms are excluded. 
  • Displays are only counted towards minimum requirements once fully fitted, styled, and approved.